Get to Know (Use the Sh-t Out of) GA4 By Beast Analytics

Get to Know (Use the Sh-t Out of) GA4 By Beast Analytics – Digital Download!

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Get to Know (Use the Sh-t Out of) GA4
Course  35 Lessons

Get ready to take on the future of Google Analytics!

Learn how to get set up, how to navigate the new platform, and where your favorite Universal Analytics reports live in GA4.

By the end of this course, you will feel confident in the data you are collecting and be able to leverage new features and functions of GA4.

Course Created with All Learners in Mind

• Video lessons accompanied by written instructions
• Worksheets to keep your work streamlined and recommended

Contents
Getting Started with Google Analytics 4

Welcome! Let’s do this thang 🤘🔥

Property & Stream Setup

Setting the Foundation of GA4 (Internal Traffic Filters, Cross-Domain Tracking, Data-Retention, etc)

The Skinny on GA4 Foundations!

Turning off Auto-Migration

Creating and Passing Events

An Overview of Enhanced Measurement

What Events Should You Be Tracking?

How to Create Events in GA4 (Ex. Tracking Email Clicks)

How to Create GA4 Events Using Tag Manager (Ex. Newsletter Signup)

Modifying Events in Platform

Tools for Documentation

Platform Overview – Primary Navigation

GA4 vs Universal Analytics (the where’s where)

An Overview of the New Navigation in GA4

Primary Navigation > Home (GA4’s Truck Stop)

Insights – Monitoring Site Stats with Machine Learning

Primary Navigation > Explore

Primary Navigation > Advertising (DON’T SKIP, ORGANIC PEEPS!)

The Reports – Secondary Navigation (Post-Jun 2023 Setup)

Post May 2023 Secondary Navigation Explainer

The Reports – Secondary Navigation (Pre-Jun 2023 Setup)

Reports Library – Creating Your Secondary Navigation

Secondary Navigation > Report Snapshot (The Overview of all Overviews)

Secondary Navigation > Acquisition Reports

Secondary Navigation > Engagement Reports

Secondary Navigation > Monetization Reports

Secondary Navigation > Retention Reports

Secondary Navigation > User & Tech Reports

Reporting on Enhanced Measurement Dimensions (Search Terms, Links, Videos, Files, etc)

How to Interact with Reports

Advanced Leverage of GA4

Getting Started with BigQuery

How to Use Looker Studio with BigQuery

Move Google Ads Report into Navigation

Using Audience Builder

Search Console Data in GA

Uses of Explore

Creating Custom Funnels in GA

Creating a User Flow in GA

User Explorer

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