Product Marketing Certified Core By Product Marketing Alliance

Product Marketing Certified Core By Product Marketing Alliance – Digital Download!

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Product Marketing Certified: Core By Product Marketing Alliance

1. Why Choose this Course?

Are you ready to dive into the dynamic world of product marketing? Look no further than the Product Marketing Certified: Core course by Product Marketing Alliance.

This comprehensive program is designed to equip current and aspiring product marketing managers with the knowledge, skills, and strategies needed to thrive in today’s competitive market landscape.

With PMMC in your pocket, you’ll gain a deeper understanding of every aspect of product marketing, from research to optimization. Whether you’re aiming to enhance your career prospects, gain a competitive edge, or simply elevate your marketing game, this course offers the promise of comprehensive learning and tangible results.

 

2. What’s Inside the Course?

Course Overview: Product Marketing Core explores the A to Z of product marketing, offering a rich understanding of the principles that drive successful product promotion and sales strategies. From pricing strategies and market research to personas, messaging, and go-to-market strategies, PMMC covers it all. Here’s a detailed breakdown of the curriculum:

Welcome [60 mins]

• Introduction to the course
• Guidance on maximizing the learning experience
• Overview of the course pack and resource library
• Understanding product marketing and its career prospects
• Introduction to PMA’s product marketing framework
• Differentiating between Product Management and Product Marketing
• Collaboration between Product Management and Product Marketing
• Key takeaways and reflection opportunities
• Monthly workshops

Bonus Videos [61 mins]

• Evolution of product marketing to portfolio messaging
• Portfolio product marketing talk

Research [62 mins]

• Overview of research methodologies
• Understanding B2B versus B2C customer research
• Qualitative vs quantitative research methods
• Win-loss interviews and customer feedback analysis
• Competitor intelligence and hypothesis validation
• Building a business case based on research findings
• Research templates and resources
• Monthly workshops

Fireside Chat [29 mins]

• B2C and B2B principles for customer and market research

Pricing [50 mins]

• Fundamentals of pricing strategies
• Ownership and calculation of pricing
• Various pricing models including cost-plus, competitor-based, and value-based pricing
• Dynamic pricing and price sensitivity surveys
• MaxDiff analysis for pricing optimization
• Pricing templates and resources
• Monthly workshops

Bonus Video [15 mins]

• Pricing and packaging roadmap for revenue growth

Objectives and Key Results [70 mins]

• Introduction to OKRs (Objectives and Key Results)
• Application of OKRs in Go-to-Market strategies, sales enablement, lead-gen, and product adoption
• Reporting and communication of OKR progress
• OKR coursework and examination
• Monthly workshops

Bonus Video [37 mins]

• Product marketing metrics that matter

Personas [90 mins]

• Understanding personas and ideal customer profiles
• Development and effective utilization of personas
• Introduction to Jobs-to-be-Done framework
• Persona templates and certification
• Monthly workshops

Bonus Video [33 mins]

• Developing personas the right way

Positioning & Messaging [85 mins]

• Overview of positioning fundamentals
• Crafting effective messaging and narrative design
• Storytelling framework for product marketing
• Positioning templates and certification
• Monthly workshops

Fireside Chat [36 mins]

• Storytelling and messaging in B2C product marketing

Bonus Video [28 mins]

• 7-step messaging process

Go-to-Market [100 mins]

• Understanding marketing channels and field marketing
• Differentiation between PMM and solutions marketing
• Development and execution of GTM strategies
• Beta testing and launch timing strategies
• Go-to-Market templates and coursework
• Monthly workshops

Fireside Chat [26 mins]

• Relationship between product marketing and solutions

Bonus Videos [65 mins]

• Multi-channel customer marketing strategy
• Evolution of product marketing to solutions marketing

Communication & Collaboration [57 mins]

• Importance of communication in product marketing
• Tips for effective communication with sales, marketing, and product management teams
• Collaboration strategies and empowerment techniques
• Communication examination
• Monthly workshops

Bonus Videos [92 mins]

• Building a bridge between product marketing and sales
• Panel discussion: B2B vs B2C learnings

Sales Enablement [70 mins]

• Role and tactics of sales enablement
• Creating sales playbooks and measuring sales enablement effectiveness
• Sales enablement platforms and product-led growth strategies
• Sales enablement templates and examination
• Monthly workshops

Onboarding [37 mins]

• Onboarding best practices and retention tactics
• Customer case studies and onboarding frameworks
• Onboarding templates and examination
• Monthly workshops

Analysis & Optimization [44 mins]

• Fundamentals of analysis and optimization
• A/B testing and cohort analysis techniques
• Examination and coursework
• Monthly workshops

Wrap Up:

• Access to resource library and community
• Leave a review and provide feedback
• Certification and opportunities for professional development

Unlock the cutting-edge information and frameworks needed to excel in product marketing with the Product Marketing Certified: Core course by Product Marketing Alliance. Gain the skills, knowledge, and certification required to stand out in today’s competitive market landscape.

Enroll today to begin your journey of exploration and improvement in “ Product Marketing Certified Core By Product Marketing Alliance ”

Commonly Questions:

1. Revolutionary Business Plan:

Accept that our business is what it really is! Our plan is to set up a group buy, in which the costs are split among the partners.

We buy highly sought-after classes from sales pages with this money and give entry to people who are having trouble paying for it.

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We do not have official permission from the course authors to resell, but this is just a matter of detail.

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Looking into what the problem is really about: Core quality.

If you buy the course from the sales website, you can be sure that all the materials and papers you get are the same as those you would get the old-fashioned way.

But what makes us different is that we can do more than just individual study; we also resale. It’s important to note that we are not the official course providers.

This means that some special services are not included in our package:

• You can’t schedule a teaching call or a meeting with the author. (or 1-1 teaching from the coaches or author)
• We couldn’t get into the author’s private Facebook group or online site for you.
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• There was no direct email help from the author or their teams.
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We can’t offer the extra services that are offered through official course outlets from official authors. We really appreciate that you understand our unique approach.

In the result, any Knowledge is crucial for the future. Thus, we actively participate in enhancing your approachability with the reasonable price.