Profitable Directories by Chris Osborne

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Profitable Directories by Chris Osborne

Creating a profitable online directory is more than just compiling lists; it’s about strategic planning, understanding market dynamics, and implementing effective monetization strategies. Chris Osborne, a seasoned expert in this field, offers a comprehensive course titled “Profitable Directories,” designed to guide individuals through the intricacies of building a successful directory. The course offers a blend of actionable insights, community support, and proven techniques, laying a solid foundation for aspiring directory owners. In this article, we will explore the core concepts of profitable directories, key features of Chris’s course, and the strategies that can transform a basic directory into a lucrative enterprise.

Understanding Profitable Directories

Much like a well-organized library, a profitable directory curates a world of information, making it easily accessible to its users. It connects people to services, products, and valuable insights that cater to their specific needs. The emotional engagement comes from the relief and convenience these directories provide, enabling users to find what they’re looking for without the overwhelming chaos of an unstructured web.

Static websites are like ancient encyclopedias informative but stagnant, whereas dynamic directories breathe life into their interfaces with regular updates and user-generated content. Unlike traditional models that demand hefty upfront investments, directories can offer high-margin, recurring revenue streams. Just as a well-tended garden yields continual produce, a well-managed directory can provide ongoing financial returns for its creators.

A profitable directory acts as a beacon for both users and businesses. Businesses gain visibility and a platform to showcase their offerings, while users benefit from curated listings that save time and enhance their purchasing decisions. Over time, directories evolve into trusted resources in their niches, resulting in a win-win situation a symbiotic relationship between directory owners and their audiences.

Key Features of Chris Osborne’s Course

Chris Osborne’s “Profitable Directories” course is like a treasure map, where each landmark points toward the essentials of building and monetizing a successful directory. Here are some of the standout features of the course:

1. Step-by-Step Guidance: The course systematically walks participants through each phase of directory creation. This structured approach makes it accessible even for those who lack technical prowess.
2. Revenue Generation Strategies: Osborne emphasizes the significance of diverse income streams. Learning how to sell premium listings, display ads, and forming strategic partnerships are essential techniques covered in detail.
3. Market Insights: Through comprehensive analysis, the course identifies lucrative industries to tap into and warns against those that might lead to dead ends. This guidance helps participants make informed choices for their directory’s niche.
4. Community Support: By joining this course, participants gain access to a supportive network of over 190 fellow directory builders. This community thrives on collaboration, sharing experiences, and problem-solving.
5. Proven Techniques and Tools: Drawing from personal experience, Chris shares specific tools and methods used to successfully create more than 200 directories. This wealth of knowledge equips participants with tried and tested strategies.
6. Lifetime Updates: Enrollees receive free lifetime updates to the course materials, ensuring they are always equipped with the latest strategies in directory building.
7. Comprehensive Course Materials: The course offers video training, sales templates, effective tools lists, and examples of successful directories. This comprehensive package removes ambiguity and sets participants on a clear path toward success.

Overall, Chris Osborne’s course serves as a robust gateway for anyone looking to break into the world of profitable directories, providing not just knowledge but a supportive network that enhances learning.

Benefits of Creating a Directory

Establishing an online directory presents numerous advantages, particularly when guided by expertise such as that provided by Chris Osborne. Here’s an insightful look at the benefits of creating a directory:

1. High-Margin, Recurring Revenue: Once a directory is established, its financial model often consists of recurring subscription fees for listings. This creates a consistent income stream and enhances overall profitability.
2. Curation of Information: Directories streamline vast arrays of information, thereby establishing themselves as authoritative resources within their niches. This not only simplifies information retrieval for users but also positions the directory as a trusted intermediary, attracting businesses and advertisers.
3. Low Maintenance Costs: While the initial setup demands diligence and investment, once operational, directories can function with minimal overhead. Relying on user-generated content can significantly reduce administrative burdens.
4. Market Versatility: Directories thrive across various niches be it local services, specialized professionals, or events. This adaptability allows creators to tailor their directories to meet underserved market demands or emerging trends.
5. Expansion Potential: Successful online directories can scale effectively. By leveraging technology and innovative marketing strategies, directory creators can enhance listings, increase user traffic, and build revenue over time.

The strategic implementation of these benefits, especially when focused on market demand, can lead to sustained success and future growth for directory creators.

Importance of Annual Recurring Revenue (ARR)

Annual Recurring Revenue (ARR) stands as a cornerstone for any business model, particularly for directories. Here’s an exploration of its importance:

1. Valuation at Sale: The market tends to assign higher valuations to businesses generating consistent ARR. For instance, directories achieving $25,000 in ARR through strategies such as selling premium listings at $299 each can facilitate a sale value effectively positioned around four times its annual revenue. This means a potential directory could be valued significantly due to its steadiness.
2. Predictability and Stability: ARR contributes predictability in income, making budgeting simpler for directory creators. As a result, entrepreneurs can allocate resources with greater confidence and strategically plan for growth.
3. Sustained Growth Potential: A focus on ARR encourages directory owners to explore value-added services, such as enhanced listings or advertising opportunities. These offerings serve to retain existing customers while attracting fresh clients.
4. Attractiveness to Investors: Businesses demonstrating solid ARR appeal to investors, providing them assurance in the reliability of income and potential for expansion. This becomes crucial when seeking funding for directory development or scaling.

In essence, understanding and leveraging ARR can be instrumental in laying the foundation for a successful and sustainable directory business.

Strategies for Building a Profitable Directory

Building a profitable directory can seem daunting, but with the right strategies, it becomes clear and achievable. Here’s a concise overview of actionable steps:

1. Step-by-Step Guide: Start with a structured roadmap that allows for logical progression from niche selection to directory launch. This includes detailed planning to pick an audience and defining the niche.
2. Identifying the Right Market: Conduct comprehensive market research to evaluate potential audience size, competition, and demand. Understanding your target consumers helps tailor the directory to their needs.
3. Monetization Strategies: Map out multiple revenue avenues, including the primary focus on selling premium listings, while also considering display ads and partnerships for ongoing income potential.
4. Sales Techniques: Focus on robust sales practices, from identifying leads to onboarding clients effectively. Customizable outreach efforts, such as personalized emails, can significantly improve client engagement.
5. Marketing and SEO: Prioritize SEO practices that enhance the directory’s visibility. Utilize social media strategies and collaborative partnerships to promote user engagement and attract traffic.
6. Community and Ongoing Support: Leverage a community of fellow directory builders to share insights and success stories, helping each other grow through shared experiences and problem-solving.

By methodically implementing these strategies, aspiring directory owners can construct a successful foundation for their ventures, maximizing their potential for profitability.

Identifying Target Markets

Effectively identifying target markets is akin to finding the best fishing spots knowing where to cast your net can determine your success. Here’s how to approach market identification for directories:

1. Conduct Market Research: Utilize both qualitative and quantitative research methods to collect data about potential audience interest and competitive landscape. Surveys, interviews, and analysis of existing directory models can unveil valuable insights.
2. Analyze Industry Trends: Understanding what industries are experiencing growth can guide directory creators toward lucrative opportunities. Focus on sectors showing upward trajectories, while avoiding saturated markets.
3. Examine User Needs: Insightful directories employ user feedback to adapt and tailor offerings. A successful directory addresses specific pain points experienced by its target audience, ensuring that it meets actual needs.
4. Probe into Demographics: Define the demographics of potential users. Consider age, geographical distribution, spending habits, and interests when determining the audience that a directory will serve best.
5. Stay Flexible and Responsive: The online landscape is ever-changing. Directors adjust to shifting demands, embracing new technologies or services that audience bases respond to effectively.

Through successful market analysis, directory creators can establish informed, data-driven bases for their business models, enhancing the likelihood of attracting dedicated users and advertisers.

Essential Tools and Software for Directory Building

Building and maintaining a directory can be streamlined significantly through the use of essential tools and software. Here’s an overview of what directory creators need:

1. Directory Management Software: Platforms like WordPress with plugins such as Business Directory Plugin and GeoDirectory are essential for creating and managing directories effectively. These tools allow for custom configurations tailored to specific needs.
2. SEO Tools: Tools like SEMrush and Ahrefs aid in optimizing directories for search engines. Understanding relevant keywords and developing backlink strategies can enhance visibility.
3. Design Tools: To create an appealing user interface, graphic design platforms like Canva and Figma allow for high-quality visualization and layout design.
4. Email Marketing Tools: Using services like Mailchimp or ConvertKit enables effective communication with clients through newsletters and promotional offers.
5. Community Building Platforms: Establish communication among directory builders through platforms like Slack or Discord, facilitating idea-sharing and mutual support.
6. CRM Software: Employ Customer Relationship Management tools, like HubSpot or Zoho, to maintain relationships with businesses seeking to list in your directory.

By effectively employing these tools and software, directory creators can navigate the complexities of construction and management, positioning themselves for ongoing success.

Effective Sales Techniques for Directory Listings

Sales techniques play a vital role in the success of a directory. Below are key strategies to facilitate effective sales for directory listings:

1. Identifying Target Markets: Understanding which industries to focus on is paramount. Research underserved sectors or those with high demand for directories, giving priority to potential high-value markets.
2. Crafting Sales Emails: Writing compelling sales emails tailored to onboarding new clients is critical. Chris Osborne provides templates and proven email strategies that streamline this process.
3. Lead Generation Strategies: Generate leads through networking in communities and engaging through digital marketing tactics on social media platforms to drive traffic toward the directory.
4. Building Partnerships: Collaborate with complementary businesses on cross-promotional opportunities, enhancing credibility and visibility through shared marketing initiatives.
5. Leveraging Testimonials and Case Studies: Use positive testimonials and successful case studies from existing clients as persuasive tools to gain trust and attract new businesses to the directory.
6. Continuous Engagement and Support: Provide ongoing support and engage with directory listings through community messaging to encourage renewals and attract new businesses.

Implementing these sales techniques can create a robust framework for acquiring clients and establishing a thriving directory.

Revenue Generation Techniques

Maximizing revenue in directory operations involves exploring several pivotal strategies. Here’s a clear overview of foundational revenue generation techniques:

1. Premium Listings: The foundation of ongoing revenue lies in selling premium listings. Focus on converting a specific number of premium listings at competitive pricing, as established by course guidelines. For example, targeting the sale of 84 listings at $299 can generate meaningful ARR.
2. Display Ads: Incorporating ads creates additional income streams. Tailor ad placements strategically to enhance visibility while preserving user experience.
3. Partnerships: Engage in partnerships with relevant businesses to explore innovative monetization avenues, such as sponsored content placements or collaborative community events.
4. Event Promotions: Organizing regional events or showcasing popular local businesses can leverage the directory’s reach, driving traffic and enhancing revenue.
5. Diversify Services: Expand offerings to include services such as exclusive memberships or featured placements, tapping into additional consumer interest while maintaining focus on premium offerings.

Through the application of these revenue generation techniques, directory creators can build profitable business models with multiple income streams, improving sustainability.

Premium Listings and Pricing Strategy

Creating a viable pricing strategy for premium listings is an essential component to ensure recurring revenue for directories. Here’s how to approach it:

1. Value Proposition: Clearly define what value premium listings bring to businesses. Emphasize increased visibility, added marketing exposure, and potential for lead generation as key selling points.
2. Competitive Analysis: Conduct a detailed assessment of competitors’ pricing models. Understanding how similar directories price their listings can facilitate the formulation of an attractive yet competitive pricing structure.
3. Tiered Pricing Options: Consider implementing tiered pricing options to cater to varying budgets of businesses. Offering different package levels allows businesses to select the option that best fits their marketing goals.
4. Seasonal or Promotional Discounts: Introduce time-sensitive discounts or promotions to entice businesses to sign up. Limited-time offers can create urgency and enhance acquisition.
5. Feedback from Clients: Establish a feedback mechanism from businesses currently listed in the directory. Understanding their perspectives on pricing and value can guide modifications to pricing strategies and offerings.
6. Regular Review of Pricing Models: Continually assess pricing structures in response to market fluctuations, business needs, and competitive landscapes. Being adaptable assures relevance and sustained interest in premium offerings.

By crafting a robust pricing strategy for premium listings, directory creators can ensure continual engagement from advertisers, resulting in sustainable revenue streams.

Additional Monetization Methods

Beyond traditional revenue streams, directory creators can innovate and diversify their income. Here’s how to implement additional monetization methods effectively:

1. Advertising and Sponsorships: Offering ad space to businesses looking to promote their products or services can create significant additional revenue. Sponsored listings often command premium pricing due to their enhanced visibility.
2. Collaborative Partnerships: Form partnerships with local businesses to cross-promote and enhance revenue opportunities. Joint marketing campaigns or sponsored events can yield mutual benefits.
3. Native Advertising: Create non-intrusive, contextually relevant ads that blend seamlessly with the directory’s content. These ads can resonate better with users, resulting in higher engagement rates.
4. Data-Driven Advertising: Explore targeted advertising options that utilize user data to create custom ad placements. Analyzing user behavior enhances the effectiveness of ad strategies a practice similar to giants like Google.
5. Upselling and Add-Ons: Offer complementary services or add-on features to premium listings. These could include enhanced profile pictures, video introductions, or dedicated promotional weeks, allowing directory creators to maximize earnings.
6. In-App Purchases: Consider implementing features that allow businesses to purchase additional listings, promotional tactics, or exclusive content within the directory.

Utilizing these additional monetization methods can broaden revenue prospects, ensuring that directory creators are not reliant solely on traditional income streams.

Ad Partnerships and Collaborations

Creating partnerships and collaborations through ad placements can amplify revenue opportunities for directories. Here’s a structured approach to implement this effectively:

1. Identify Potential Partners: Explore businesses within your directory’s niche that could benefit from enhanced visibility or cross-promotion. Reach out to local businesses or industry-specific firms that align with your directory’s objectives.
2. Design Partnership Packages: Create compelling partnership offers that outline mutual benefits and promotional possibilities. Tailor these packages to meet the different needs of potential partners, ensuring value is communicated effectively.
3. Collaborative Content Development: Work together with partners to create co-branded content or promotional pieces. This could include blog posts, webinars, or informational resources that bring together both parties’ audiences and enhance exposure.
4. Shared Marketing Campaigns: Launch co-hosted marketing campaigns, focusing on specific offers that benefit both directories and the collaborating partners. Shared promotional efforts can amplify reach and build brand loyalty.
5. Track Performance Metrics: As you implement ad partnerships, monitor performance metrics to gauge success. Understanding which partnerships yield the highest returns enables optimization for future collaborations.
6. Nurture Relationships: Build long-term relationships with partners. Regularly check in to evaluate the partnership’s success and brainstorm new ideas to sustain engagement.

By effectively managing ad partnerships and collaborations, directory managers can expand their revenue options while enhancing the user experience.

Success Stories and Case Studies

Understanding the experiences of successful directories can provide significant motivation and valuable lessons for aspiring creators. Examples of successful directories provide insights into what works in the realm of directory creation and management.

1. FindLaw: This legal directory connects users with law firms and legal professionals. By focusing on a niche market and providing quality content, FindLaw has established itself as a trusted source, driving significant traffic and advertising revenue.
2. Yelp: Originating as a directory for local businesses, Yelp has grown into a multifaceted platform that generates revenue through advertising and premium listings for featured businesses. Their success story emphasizes the importance of user engagement and data-driven decision-making.
3. TripAdvisor: This travel directory has evolved to include reviews, booking services, and travel advisory features, showcasing how multiplicative revenue strategies can sustain growth within the directory framework.

These success stories not only highlight profitable models but also underscore the significance of continuous improvement, market adaptation, and the value of community building.

Testimonials from Course Participants

Feedback from course participants provides invaluable insights into Chris Osborne’s “Profitable Directories” program. Here are some key testimonials that illustrate the impact of his course:

1. @jansulek: “Chris’s extensive experience is evident in how he approaches directory building. The course has provided me with a clear path from niche selection to sales techniques it’s been a game-changer!”
2. @dailystartupfix: “Being part of this course community has been incredibly supportive. The networking opportunities have connected me with fellow builders who share their tips and successes.”
3. @heypasquale: “The directory builders group fosters a collaborative atmosphere. Learning from others’ experiences while sharing my insights has enriched my directory-building journey.”
4. @pauldm: “Chris’s insights are invaluable. The practical tips, combined with community engagement, make this course an incredible resource for anyone who wants to enter this space.”
5. @markbowley: “Chris ensures participants feel encouraged and inspired. His supportive network opens doors to learning opportunities that elevate directory-building skills.”

These testimonials collectively showcase the effectiveness of Chris Osborne’s course and demonstrate how participants can benefit from supportive networks, valuable insights, and actionable strategies.

Community and Support

Joining the Directory Builders Community associated with Chris Osborne’s course introduces numerous avenues for support and collaboration. Here’s an insight into the essential components of the community:

1. Community Access: Participants gain entry to an exclusive group of over 200 directory builders. This community environment serves as a vibrant backdrop for sharing experiences and best practices.
2. Networking Opportunities: Frequent engagement fosters discussions among members, promoting mutual learning and sharing of strategies that help overcome challenges.
3. Expert Guidance: Chris offers his expert advice and insights within the community, helping members avoid common pitfalls while enhancing their directory performance.
4. Resource Sharing: The community facilitates access to shared resources, including templates, promotional materials, and examples of successful directory implementations, enriching the learning experience.
5. Training and Courses: Access to additional training resources ensures that members stay informed about the latest developments in directory building while honing their skills effectively.
6. Feedback and Encouragement: The network provides constant feedback, encouragement, and problem-solving assistance, fostering a sustainable learning loop that yields positive results.

This comprehensive community support structure enables participants to effectively navigate directory creation complexities while maximizing their potential for success.

Joining the Directory Builders Community

The process of joining the Directory Builders Community plays a crucial role in realizing the benefits of Chris Osborne’s “Profitable Directories” course. Here’s how to make the most of this community:

1. Engage Actively: Build relationships by actively participating in discussions, sharing insights, and asking questions. Engaging with fellow participants fosters a sense of belonging and collaborative learning.
2. Utilize Resources: Make the most of shared resources within the community. Templates for outreach emails or sales strategies can significantly enhance efforts to connect with potential clients.
3. Participate in Networking Events: Engage in scheduled community events or discussions, providing opportunities to network with peers and learn from their experiences.
4. Seek Accountability: Form accountability partnerships within the community to help stick to learning and implementation goals. Peer support can be vital in overcoming obstacles.
5. Contribute Your Insights: Share your success stories and lessons learned with others. The more you contribute, the more you reinforce your own learning while benefiting the community.

Through dedicated involvement in the Directory Builders Community, participants can create a powerful network that supports their directory-building journey, yielding long-term success.

Resources Available Within the Course

Chris Osborne’s “Profitable Directories” course equips participants with a robust framework of resources designed to aid in building and marketing directories. Here’s a breakdown of essential materials available:

1. Training Videos: The course includes video training that details strategies for directory construction and effective marketing techniques, enhancing comprehensibility and retention.
2. Sales Email Templates: Participants receive customizable sales email templates to streamline onboarding processes while effectively engaging potential clients.
3. Tools for Directory Building: Access to specialized tools simplifies the creation and management of directories, guiding participants through technical aspects without excessive struggle.
4. Examples of Successful Directories: The course includes case studies highlighting successful directories, offering inspiration and actionable insights that can be utilized in participants’ projects.
5. Lifetime Updates: Enrollees benefit from free lifetime updates to course materials, ensuring access to the latest strategies and tools as the landscape changes.
6. Community Support Access: Membership in the community provides ongoing connections with fellow directory builders, enriching the learning experience through shared knowledge.

The array of resources within the course empowers participants to efficiently navigate their directory-building journeys, making the task not only manageable but more satisfying.

Networking Opportunities with Other Entrepreneurs

Networking stands as a pivotal aspect of entrepreneurship, and the Directory Builders Community provides numerous opportunities for meaningful connections. Here’s how to enhance interpersonal relationships among directory builders:

1. Attend Events: Participate in community-organized events where members share strategies, successes, and challenges. Such interactions deepen connections while fostering collaborative learning.
2. Utilize Social Media Platforms: Engage in discussions on professional networks like LinkedIn or relevant forums to expand connections within the directory industry. Networking across platforms can yield diverse insights.
3. Share Your Journey: Document and share your directory-building progress on platforms like Twitter or personal blogs. This open communication invites feedback and establishes your presence in the community.
4. Create Accountability Groups: Form smaller groups with members who share similar goals. Fostering accountability can enhance commitment and drive participants to achieve their individual aspirations.
5. Collaborate on Projects: Seek opportunities to work collaboratively on community projects or shared initiatives that enhance directory visibility and promote peer involvement.

By actively engaging in networking opportunities, aspiring directory creators can build valuable connections that contribute to their long-term success.

Conclusion and Next Steps

Building a profitable directory is an exciting venture that requires strategic planning, effective execution, and a solid understanding of market dynamics. Chris Osborne’s “Profitable Directories” course serves as a robust resource, guiding individuals through the process of directory creation while offering continued support. The emphasis on annual recurring revenue highlights the significant financial potential wrapped in a well-executed directory model.

To get started, consider enrolling in Chris Osborne’s course, engage actively within the community, and implement the tools and strategies discussed. Document your journey, seek connections, and be willing to learn from both successes and setbacks. With determination and the right guidance, your directory can flourish, paving the way for sustainable profitability and growth in this thriving space.

How to Get Started with Profitable Directories

Taking the first steps toward creating a profitable directory can be simplified by breaking down the process into actionable elements. Here’s a comprehensive roadmap for aspiring directory creators:

1. Enroll in Chris Osborne’s Course: Start by accessing the “Profitable Directories” course and participate actively to ensure comprehensive understanding of the varied strategies presented.
2. Define Your Niche: Conduct market research to identify a niche with unmet needs. This focused approach can set your directory apart from existing competitors.
3. Utilize the Provided Resources: Make full use of the course materials, templates, and tools shared within the community to streamline your directory-building process.
4. Engage with the Community: Connect with other course participants, sharing insights, challenges, and advice. The support from fellow builders can significantly enhance your learning curve.
5. Implement Sales and Marketing Strategies: Begin promoting your directory. Employ effective sales strategies that appeal to potential clients and utilize SEO practices to enhance visibility.
6. Iterate and Improve: After launching your directory, continuously refine your strategies based on feedback and performance metrics, ensuring that you stay aligned with market dynamics.

By taking these steps seriously, aspiring directory builders can effectively navigate the complexities of entering the marketplace, increasing their chances of success.

Future Trends in Web Directories

The landscape for web directories continues to evolve, with new trends influencing how they function and reach users. Here’s an overview of emerging trends that will shape the future of directory creation:

1. Enhanced User Experience: Future directories will prioritize user experience through optimized technologies and personalized engagements. Anticipated dynamic user interfaces can foster deeper connections with audiences.
2. Artificial Intelligence Utilization: As AI systems advance, directories will incorporate machine learning to provide tailored recommendations and curated listings, improving user satisfaction and enhancing engagement.
3. Community-Centric Models: Fostering user-generated content and community contributions can help enhance authenticity. Increasingly, directories that engage users and offer platforms for interaction will flourish.
4. SEO Evolution: Search engine optimization tactics will adapt as algorithms change. Future directories must remain agile, updating SEO approaches to continue attracting users organically.
5. Emphasis on Mobile Optimization: With the prevalence of mobile browsing, web directories must be mobile-friendly. Responsive designs will ensure the user experience remains seamless across all devices.
6. Integration of Local Search Features: Directories that harness local search customizations will attract businesses and users seeking localized services, creating a trustworthy space stronger in community ties.

By keeping abreast of these trends, aspiring directory creators can build relevant, future-proof platforms that engage users effectively while achieving long-term profitability.

Additional Resources for Aspiring Directory Creators

To further enhance your directory creation journey, consider exploring the following resources:

1. Online Courses and Webinars: Explore educational platforms such as Udemy or Coursera, which offer courses on SEO, digital marketing, and web development specifically aimed at enhancing directory-building skills.
2. Networking Platforms: Leverage LinkedIn or entrepreneurial forums for networking opportunities, connecting with mentors and peers who can share insights and advice from their experiences.
3. Books and Publications: Resources such as Chris Osborne’s “Profitable Directories” can provide in-depth insights into building successful directories, complete with case studies and practical examples that inspire and guide.
4. Online Tools and Plugins: Utilize software solutions that simplify the directory creation process, including plugins and tools tailored to the specific needs of online directories.
5. Industry-Specific Blogs: Regularly visit industry blogs for updates and emerging trends in directory management. Staying informed keeps you ahead of competitors and enhances your directory’s relevance.

In conclusion, aspiring directory creators possess a host of resources and support systems to draw upon as they embark on their entrepreneurial ventures. With the right knowledge, connections, and strategic planning, building a profitable directory can be a fulfilling and lucrative endeavor.

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