Retail MBA Program 2018 By Karen Waksman

Retail MBA Program 2018 By Karen Waksman – Digital Download!

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Retail MBA Program 2018 By Karen Waksman

1. Why Choose Retail MBA Program 2018 By Karen Waksman?

Are you an entrepreneur with a brilliant product idea, but unsure how to get it onto the shelves of major retail chains?

Karen Waksman’s Retail MBA Program 2018 offers a breakthrough training program designed specifically for individuals like you.

Whether you’re a seasoned product company or a novice inventor, this program provides powerful, proven strategies to navigate the complex world of retail sales.

With Karen Waksman’s expertise, you’ll learn how to approach buyers, perfect your pitch, and ultimately secure lucrative purchase orders from major retailers.

Say goodbye to uncertainty and hello to a future filled with retail success!

2. What’s Inside Retail MBA Program 2018 By Karen Waksman?

Module 1: Developing Your Retail Sales/Distribution Strategy

• Developing Your Retail Sales Strategy
• Deciding If You Should Start Small or Go Big
• How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
• Determining the Right Strategy For Your Product Type
• Creating  a Sales Distribution Plan That Will Yield Results
• What is Private Labeling and How to Incorporate it into Your Retail Strategy

Module 2: Chain Store Fundamentals

• Chain Store Basics
• What Chain Stores  Expect From You
• How the Buying Process Works
• Who’s Involved in their Buying Decision
• Product Categories and What You Need to Know
• Local, Regional and Corporate Buying Offices
• Common Misconceptions and How to Get Started Today

Module 3: Preparing Your Product For Chain Store Success

• Essential Research to Help You Win
• Packaging and Displays
• Infrastructure and Operation Capabilities
• Retail Math: Pricing For Retail
• Logistics, Warehousing, Shipping and FOB
• EDI, UPC, Liability Insurance, SKU’s, Planograms and More
• Funding and Financial Resources
• Marketing and Branding Expectations
• Certifications

Module 4: Preparing Your Pitch

• Developing a Unique Selling Proposition (USP)
• What the Pro’s Do To Prepare Their Pitch
• Analyzing Your Target Audience
• Fundamental Competitive Research
• Sell Sheets and Line Sheets
• Elements of a Perfect Product Website
• Product Videos That Sell For You

Module 5: Finding the Right Buyer For Your Product Type

• Complete Tutorial on How to Find a Buyer’s Name and Contact Information
• Online Resources vs Offline Resources Available Today
• Free Options vs Paid Options
• Pros and Cons of Resources Available
• Strategies That the Pro’s Use to Ensure They are Finding the Right Buyers
• How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!

Module 6: Pitching Your Product to Major Retailers

• What is the Best Way to Approach Major Retailers About Your Product
• How to Cold Call Buyers When You Don’t Know How
• Exact Strategies on How to Get a Meeting With a Buyer
• What to Say to Buyers to Get Them to Buy
• What to Do When a Buyer Says ‘No’ to Your Product
• The Importance of Feedback and How it Can Help You
• Additional Sales Strategies To Help You Win Business

Module 7: The Face to Face Meeting: How to Rock the Buyer Meeting

• What to Expect During a Buyer Meeting
• How to Prepare in Advance For a Great Meeting
• What is the Best Way Present to Buyers
• Top 10 Things to Include In Your Presentation
• What to Bring to the Meeting
• Leveraging Retail Interest For More Business

Module 8: What to Expect From a Major Retail Order

• What to Expect From Your First Purchase Order
• How Much Quantity Will a Major Retailer Buy
• How Long Does it Take to Get Paid By a Major Retailer
• Tricks to Get Paid Faster By Major Retailers
• Retail Marketing  and Promotion Strategies Once You Get an Order To Ensure Success
• Promotional Calendars For Additional Sales and Marketing Strategies
• Maximizing Assortment Plans and Product Lifecycles For Major Retailers
• Chargeback’s,  Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
• Retail Ethics and What You Need to Know

Module 9: Working with Distributors

• What to Expect When Working With Distributors
• How to Know If You Need a Distributor
• How to Prepare to Work With Distributors
• Where to Find Them
• How to Get a Distributor to Represent You
• How Much Do Distributors Charge
• Best Practices For Picking the Right Distributor For Your Product

Module 10: Hiring a Manufacturer’s Rep

• What to Expect When Working With a Manufacturer’s Rep
• How to Find a Great Manufacturer’s Rep to Represent You
• How Much Do Manufacturer’s Rep Typically Charge?
• Best Practices For Picking the Right Manufacturer’s Rep For Your Product

Module 11: Selling at Trade Shows

• Selling at Trade Shows vs. Selling Direct
• Should You Spend the Money at Trade Shows?
• When it Makes Sense to Sell at Trade Shows
• Best Practices For Making Big Money at Trade Shows

Module 12: Frequently Asked Questions

• How Can I Sell to Major Retailers with Just One Product or SKU?
• Do I Need a Patent to Sell to Major Retailers?
• Can I Sell Handmade Products to Major Retailers?
• Do I Need to Have My Products Packaged Before Approaching Retailers?
• What Should I Do if a Major Retail Buyer Asks for Exclusivity
• Can I Sell My Product on My Own Website as well as at Retailers?
• Licensing vs. Manufacturing

Module 13: Selling Products to Online Retailers

• What to Expect When Selling to Online Retailers
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Online Retailers
• Preparing Your Product For Online Retail Success

Module 14: Selling Products to Catalogs

• What to Expect When Selling to Catalogs
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Catalogs
• Preparing Your Product For Catalog Success

Module 15: Selling Products to Small Retailers

• What to Expect When Selling to Small Retailers
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Small Retailers
• Preparing Your Product For Small Retail Success

BONUS #1: Packaging Your Product for Retail Made Easy

• Gain invaluable insights into packaging strategies with a comprehensive 5-Part DVD Series.
• Presented by Industry Expert Fred Schechter, this series equips you with essential knowledge to ensure your products shine on retail shelves, a critical aspect of success in chain store sales.

BONUS #2: Selling Your Products on HSN and QVC

• Unlock the secrets to selling on two of the biggest retail platforms with an exclusive interview featuring Industry Expert Forbes Riley.
• With over $100 Million in sales on HSN and QVC, Forbes shares invaluable tips and strategies to help you break into these lucrative markets.

BONUS #3: Personal Database of Top 350 Major Retailers

• Access a treasure trove of contact information for the top 350 major retailers, curated by the course creator.
• This database is an indispensable resource for navigating the complex world of chain store sales, providing you with direct access to key decision-makers.

BONUS #4: Email Address Patterns of Top 300 Major Retailers

• Save time and resources with a meticulously compiled list of email address patterns for the top 300 major retailers.
• This resource, personally curated by the course creator, eliminates the need for expensive email lists and streamlines your outreach efforts to potential buyers.

BONUS #5: Licensing Your Products

• Delve into the world of product licensing with an in-depth interview featuring Industry Expert Andrew Krauss.
• Learn the ins and outs of licensing your product ideas to corporations and gain valuable insights into determining the best strategy for your unique situation.

BONUS #6: Manufacturing Your Products

• Get practical advice on manufacturing fundamentals from Industry Expert Ashton Udall.
• From finding reliable manufacturers to navigating overseas production, this interview covers essential aspects of bringing your product to life and ensuring quality production.

BONUS #7: Get Inspired!

• Fuel your motivation with inspiring success stories from fellow product entrepreneurs who have overcome obstacles and achieved remarkable success.
• Sometimes, a dose of inspiration is all you need to keep pushing forward on your entrepreneurial journey.

BONUS #8: Logistics and Warehousing Basics

• Gain a comprehensive understanding of warehousing and logistics options for chain stores with insights from industry expert Linda Barth.
• Whether you’re exploring fulfillment options or seeking to optimize your supply chain, this interview provides invaluable guidance to kickstart your retail operations.

10 Instructional DVD’s, 5 Books, a Binder, Carrying Case and Immediate Online Access to the Course!

• Module #1:How to Develop Your Retail Sales/Distribution Strategy
• Module #2:Chain Store Fundamentals
• Module #3:Preparing Your Product For Chain Store Success
• Module #4:Preparing Your Pitch
• Module #5:Finding the Right Buyer For Your Product Type
• Module #6:Pitching Your Product to Chain Stores
• Module #7:The Face to Face Meeting: How to Rock the Buyer Meeting
• Module #8:What to Expect From a Chain Store Order
• Module #9:Working with Distributors
• Module #10:Hiring a Manufacturer’s Rep
• Module #11:Selling at Trade Shows
• Module #12:Top 10 Most Frequently Asked Questions
• Module #13:Selling Products to Online Retailers
• Module #14:Selling Products to Catalogs
• Module #15:Selling Products to Small Retailers
• PLUS $4,000 worth of additional bonuses!

By enrolling in the Retail MBA Program 2018, participants receive a holistic education in retail sales, empowering them to navigate the complexities of the industry with confidence and achieve success in getting their products onto the shelves of major retail chains.

Karen Waksman’s expertise and resources provide a roadmap for turning product dreams into retail reality, making this program an invaluable asset for aspiring and seasoned entrepreneurs alike.

Enroll today to begin your journey of exploration and improvement in “ Retail MBA Program 2018 By Karen Waksman ”

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