Selling For Authors By Bryan Cohen

What’s Inside the Course?

Module 1: The Selling Mentality

• Learn how to shift your mindset towards sales success.
• Identify common obstacles hindering your selling potential.
• Develop successful habits and practices to enhance your author copywriting skills.

Module 2: Using Sales Copy to Sell More Books

• Discover the five essential components of effective author copywriting.
• Explore how to leverage sales copy to grow your author business.
• Implement strategies for creating compelling copy that drives sales.

Module 3: Headlines and CTAs

• Understand the importance of headlines and calls to action in author copywriting.
• Learn proven techniques for crafting attention-grabbing headlines and CTAs.
• Discover resources for generating inspiring headlines without extensive writing.

Module 4: Writing Better Fiction Book Descriptions

• Master the art of crafting captivating fiction book descriptions.
• Explore advanced tips to elevate your book descriptions and attract readers.
• Develop a system for simplifying and improving every book description.

Module 5: Nonfiction Descriptions That Sell

• Learn how to create persuasive nonfiction book descriptions that resonate with readers.
• Highlight the benefits of your nonfiction book to differentiate it in the market.
• Understand the key differences between fiction and nonfiction book descriptions.

Module 6: Review Requests

• Explore strategies for generating reviews and testimonials for your books.
• Learn how to write compelling emails to request reviews from readers.
• Understand the importance of reviews in building credibility and driving sales.

Module 7: Automatic Email Marketing, Part 1

• Discover how to leverage email marketing to build stronger reader relationships.
• Implement systems for automatically sending personalized emails to subscribers.
• Learn effective strategies for connecting with readers through email communication.

Module 8: Automatic Email Marketing, Part 2

• Explore advanced techniques for maximizing the impact of email marketing campaigns.
• Learn how to pitch your books to subscribers and build a loyal fan base.
• Understand the long-term benefits of investing in email marketing for your author career.

Module 9: Facebook Ads

• Master the art of writing catchy and effective Facebook ads.
• Learn how to set clear goals for your ad campaigns and test different ad elements.
• Understand best practices for creating engaging Facebook ads that drive traffic and sales.

Module 10: Landing Pages

• Discover how to create compelling landing pages to convert visitors into subscribers and fans.
• Learn essential elements of effective landing page design and copywriting.
• Implement strategies for optimizing landing pages to maximize conversions.

Module 11: Networking

• Learn how to leverage your copywriting skills to make meaningful connections with readers and fellow authors.
• Develop an elevator pitch and networking strategy to expand your author network.
• Gain insights from Bryan Cohen’s experience as an actor to enhance your in-person networking skills.

Module 12: The One Week of Copy Blueprint

• Learn how to craft your entire author copywriting package in just seven days.
• Review the five essential systems for author copywriting and how they work together.
• Discover how to supercharge your marketing efforts through community engagement.

Bonuses:

• Gain exclusive access to never-before-heard interviews with master marketers.
• Participate in monthly live Q&A sessions with Bryan Cohen to address your specific challenges.
• Download convenient worksheets and templates to support your learning journey.
• Receive comprehensive tech guides and walkthrough videos to set up your marketing tools effectively.
• Join a private Facebook group for students to connect, share insights, and support each other.
• Access Bryan Cohen’s walkthrough of the top 10 ways authors generate traffic for their sales and landing pages.

Who is this Course For?

• Authors with a few books seeking to kickstart their careers.
• Bestselling authors aiming to elevate their sales to new heights.
• Authors close to achieving full-time income from book sales.
• Traditionally-published authors looking to enhance their connection with their audience and boost sales